アエテがブランドホルダーとなって運営する、新たなものづくりのプラットフォーム
「双円(ソウエン)」のサイトデザインリニューアル。
より、ひとつひとつの商品に対し深掘りしたコンテンツづくりに注力しました。
共通の「かたち」をもとに、異業種・異素材で「ものづくり」を展開。ブランドを伝えるツールや販路もシェアすることで、既存のブランドの枠を超えた役割を果たしながら、日本のものづくりの力をより広め、暮らしに楽しさを提案します。 アエテは、プロダクトデザインのほか、オフィシャルサイト・SNSの運営やキャンペーン展開など、ブランドの魅力を伝えていく活動を行なっています。
"aete" is a word that expresses a strong intention.All choices are based on reasons, and this reality is especially evident in design.However, there are some barriers that can't be overcome with this fact alone.So we must dare to aete.If you choose to "aete", you can jump forward over the barriers you currently face.aete is power.aete is progress.aete is courage.Design requires strong intentions."aete," that is our origin.
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